Winkelkeuze van biologische kopers : onderzoek onder consumenten en ondernemers

M.J. Reinders, A. Ronteltap, I. van den Berg, L.C. Jager, E.E.C. van Wijk, M.A. de Winter, G.M.L. Tacken

    Research output: Book/ReportReportProfessional

    Abstract

    This study describes how health food stores can reinforce their market position and reveal further growth potential within this retail channel. Through a qualitative and quantitative study among consumers, we looked at purches pattern and motives of heavy users and light users of organic products who are both customers and non customers of the health food store. Associations with the health food store and supermarket were compared and the main areas distinguishing health food stores are described. Retailers were also interviewed in order to discover whether consumer perception corresponded with that of the retailer
    Original languageDutch
    Place of PublicationDen Haag
    PublisherLEI Wageningen UR
    Number of pages131
    ISBN (Print)9789086153145
    Publication statusPublished - 2009

    Publication series

    NameRapport / LEI : Werkveld 3, Consumenten en ketens
    PublisherLEI Wageningen UR

    Keywords

    • organic foods
    • shops
    • marketing
    • marketing channels
    • consumer surveys

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