Willingness to pay for market information received by mobile Phone among smallholder pineapple farmers in Benin

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

2 Citations (Scopus)

Abstract

Access to up-to-date information on market prices and quality requirements remains a key issue for smallholder farmers’ access to high income markets. The aim of this chapter is to explore the problem of information asymmetry between farmers and buyers in the pineapple supply chain in Benin, and to assess strategies using mobile phones to overcome this problem. Data was collected from an exploratory case study in Ghana and a survey with 285 farmers in Benin. Results show that farmers face market information asymmetry leading to lower prices and income. In Ghana, market price alerts through mobile phones messaging allowed decreasing transaction costs for farmers. In Benin, farmers expressed a willingness to pay a premium of up to US$ 2.5 per month to get market price and quality information. Econometric analysis showed that decisive factors for the size of the premium include farm location, market channel, profit margin, contact with agricultural extension services, and technical support from buyers.
Original languageEnglish
Title of host publicationQuality and innovation in food chains
Subtitle of host publicationLessons and insights from Africa
EditorsJos Bijman, Verena Bitzer
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages75-100
ISBN (Electronic)9789086868254
ISBN (Print)9789086862801
DOIs
Publication statusPublished - 2016

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