Who Are They? Different Types of News Avoiders Based on Motives, Values and Personality Traits

Kiki de Bruin*, Rens Vliegenthart, Sanne Kruikemeier, Yael de Haan

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


The number of people that intentionally avoid the news is growing. This could have several personal and societal implications. Previous research exposed various motives to avoid news, which lead to different manifestations of news avoidance, and consequently different implications. However, so far less is known about the differences in news avoidance types. In this study, we aim to explore different profiles of news avoiders beyond demographics, based on their motives to avoid news, values in life and personality traits. We analyze how this relates to background characteristics, the degree of news avoidance (occasional, regular, consistent), and news consumption. We rely on a survey conducted in The Netherlands (N = 2798) in March 2022. We conducted a Latent Profile Analysis and found seven news avoiders’ profiles: (1) interested occasional avoider; (2) emotive occasional avoider; (3) critical occasional avoider; (4) status-driven occasional avoider; (5) skeptical frequent avoider; (6) news outsider; and (7) convinced frequent avoider. This provides a nuanced picture of news avoidance.

Original languageEnglish
JournalJournalism Studies
Publication statusE-pub ahead of print - 10 Mar 2024


  • latent profile analysis
  • lifestyles
  • motives
  • News avoidance
  • news consumers
  • personality traits
  • profiles
  • uses and gratifications


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