What's new? A multi-dimensional approach to product newness

A.M.K. Michaut, J.E.B.M. Steenkamp, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research, Vol. 5 / A.Groeppel - Klein and F.-R. Esch (ed.). - Proceedings of the E-ACR conference, Berlin, Germany, 20-23 June . - [S.l.] : [s.n.], 2001
Publication statusPublished - 2001

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