What's in it for Me? Motivational Differences between Farmers' Subsidised and Non-Subsidised Conservation Practices

A.M. Lokhorst, H. Staats, J. van Dijk, E. van Dijk, G.R. de Snoo

Research output: Contribution to journalArticleAcademicpeer-review

55 Citations (Scopus)

Abstract

Through nature conservation practices, farmers can strongly enhance nature quality and biodiversity in rural areas. In this paper, the social psychological underpinnings of farmers' nature conservation practices are investigated using the Theory of Planned Behavior, to which the concepts of self-identity and personal norms were added. A distinction is made between nature conservation practices done on a non-subsidised basis and nature conservation practices for which farmers receive some form of remuneration from the Dutch government. Eighty-five arable farmers participated in our survey. Results show that our model explains more variance in the intention to perform non-subsidised than subsidised nature conservation practices. Also, the concepts of self-identity and personal norms appear to be related to the intention to perform non-subsidised, not subsidised conservation
Original languageEnglish
Pages (from-to)337-353
JournalApplied Psychology : an international Review
Volume60
Issue number3
DOIs
Publication statusPublished - 2011

Keywords

  • agri-environmental schemes
  • social identity theory
  • planned behavior
  • self-identity
  • personal norms
  • car use
  • biodiversity
  • willingness
  • perception
  • commitment

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