What's in a name? The effect of congruent and incongruent product names on liking and emotions when consuming beer or non-alcoholic beer in a bar

Ana Patricia Silva*, Gerry Jager, Hans Peter Voss, Hannelize van Zyl, Tim Hogg, Manuela Pintado, Kees de Graaf

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

21 Citations (Scopus)

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