What is normal to do? : social norms as determinants of consumer decision making

V. Melnyk

doi:10.18174/164217

What is normal to do? : social norms as determinants of consumer decision making

V. Melnyk

Research output: Thesis › internal PhD, WU

Abstract

Social norms are major drivers of human behaviour and crucial in consumer decision making. Consumers often take expectations and behaviour of others into consideration when they decide what is appropriate and social norms thus profoundly influence their preferences and behaviour.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Wageningen University
Supervisors/Advisors	van Trijp, Hans, Promotor van Herpen, Erica, Co-promotor
Award date	11 Mar 2011
Place of Publication	S.l.
Print ISBNs	9789085858768
DOIs	https://doi.org/10.18174/164217
Publication status	Published - 11 Mar 2011

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

consumer behaviour
decision making
attitudes
consumer attitudes
consumer preferences
human behaviour
peer influence
thinking

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10.18174/164217

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The influence of social norms on attitudes and behaviour toward sustainability
Melnyk, V. (PhD candidate), van Trijp, H. (Promotor) & van Herpen, E. (Other)
1/11/04 → 11/03/11
Project: PhD

Cite this

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KW - besluitvorming

KW - attitudes

KW - houding van consumenten

KW - consumentenvoorkeuren

KW - menselijk gedrag

KW - invloed van generatiegenoten

KW - denken

KW - consumer behaviour

KW - decision making

KW - attitudes

KW - consumer attitudes

KW - consumer preferences

KW - human behaviour

KW - peer influence

KW - thinking

UR - https://edepot.wur.nl/164217

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DO - 10.18174/164217

M3 - internal PhD, WU

SN - 9789085858768

CY - S.l.

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What is normal to do? : social norms as determinants of consumer decision making

Abstract

UN SDGs

Keywords

Access to Document

Files and links

Fingerprint

Projects

The influence of social norms on attitudes and behaviour toward sustainability

Cite this