| Original language | Dutch |
|---|---|
| Pages (from-to) | 24-28 |
| Journal | Tijdschrift voor Marketing |
| Volume | 33 |
| Issue number | 1 |
| Publication status | Published - 1999 |
Verborgen verleiders : geur als marketinginstrument. Hidden persuaders : odor as marketing instrument
H.N.J. Schifferstein
Research output: Contribution to journal › Article › Professional