Abstract
In this brochure key obstacles and opportunities for market introduction of disease-resistant cultivars of apple and potato are described. Various solution pathways have been compared. The comparison focuses strongly on apple because many experiences have been gained with the introduction of scab resistant cultivars. Four solution pathways are described with four case studies.
| Original language | English |
|---|---|
| Publisher | Louis Bolk Instituut |
| Publication status | Published - 2015 |
Keywords
- marketing
- marketing channels
- apples
- case studies
- cultivars
- disease resistance
- fruit growing
- agro-industrial chains
- improvement
- biological production
- organic farming