Various ways for successful Cultivar introduction in the market

H.A.C.P. Nuijten, A. Zeelenberg, L. Janmaat, E. Lammerts Van Bueren

Research output: Other contributionPamphlet

Abstract

In this brochure key obstacles and opportunities for market introduction of disease-resistant cultivars of apple and potato are described. Various solution pathways have been compared. The comparison focuses strongly on apple because many experiences have been gained with the introduction of scab resistant cultivars. Four solution pathways are described with four case studies.
Original languageEnglish
PublisherLouis Bolk Instituut
Publication statusPublished - 2015

Keywords

  • marketing
  • marketing channels
  • apples
  • case studies
  • cultivars
  • disease resistance
  • fruit growing
  • agro-industrial chains
  • improvement
  • biological production
  • organic farming

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