Variation in consumer choice: a cross-cultural examination of behavior types and motives.

W.D. Hoyer, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProc. Int. Res. Seminar in Marketing: Marketing in a changing world. Aix-en-Provence
Pages104-120
Publication statusPublished - 1991

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