Variation in consumer choice: a cross-cultural examination of behavior types and motives.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. Int. Res. Seminar in Marketing: Marketing in a changing world. Aix-en-Provence
Pages	104-120
Publication status	Published - 1991

Cite this

@inproceedings{5336271951014168b36c4056986cf89d,

title = "Variation in consumer choice: a cross-cultural examination of behavior types and motives.",

author = "W.D. Hoyer and {van Trijp}, J.C.M.",

year = "1991",

language = "English",

pages = "104--120",

booktitle = "Proc. Int. Res. Seminar in Marketing: Marketing in a changing world. Aix-en-Provence",

}