Van wonen tot marketing : een sociaal-filosofische analyse van het moderne behoefte-georienteerd handelen

K. van Toledo

    Research output: Thesisinternal PhD, WU

    Abstract

    In modern western society the broadened concept of marketing covers a considerable part of the field of action. An example is the overlap of marketing with the domain of living. Here we find a development of society into a system, appearing as a multi-coloured totality of relations between organizations and consumers.

    From this point of view I have tried to reconstruct the social philosophical foundations of modern marketing by means of concepts derived from Jürgen Habermas's theory of human action, in particular the concept of reproduction of personal identity. This has lead to the thesis, that any model of a marketingoriented society, in its broadest sense, has a relatively weak capacity as regards problemsolving, when compared with the model of a society, in which the marketing-function is bounded to the economic sub-system and controlled through a 'public domain'.

    Original languageDutch
    QualificationDoctor of Philosophy
    Awarding Institution
    Supervisors/Advisors
    • van Leeuwen, H., Promotor, External person
    • Wierenga, B., Promotor, External person
    • Koningsveld, H., Promotor, External person
    Award date10 Sep 1985
    Place of PublicationWageningen
    Publisher
    Publication statusPublished - 1985

    Keywords

    • homes
    • human behaviour
    • knowledge
    • market competition
    • marketing
    • marketing channels
    • markets
    • man
    • motivation
    • psychology
    • psychosocial aspects
    • social behaviour
    • sociology
    • supply balance
    • trade
    • turnover
    • influences
    • logic
    • theory of knowledge

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