Original language | English |
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Title of host publication | Marketing in Transitional Economies |
Editors | Rajeev Batra |
Pages | 85-105 |
Publication status | Published - 1999 |
Value Priorities and Consumer Behavior in a Transitional Economy
S.M. Burgess, J.E.B.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic