Value priorities and consumer behavior in a transition economy: The case of South Africa.

S.M. Burgess, J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationConference Marketing in Transitional Economies: A Davidson Institute Research Conference, Ann Arbor, MI, USA (1998)
Publication statusPublished - 1998

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