Utilizing Mobile fNIRS to Investigate Neural Correlates of the TAM in eCommerce

Anika Nissen, C. Krampe, P. Kenning, R. Schütte

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Abstract

The investigation of user behavior in IS contexts is often conducted by utilizing self-report measurements. To complement these measurements, neuroscientific methods have indicated their potential for IS research. Most pioneering research work utilized fMRI as neuroimaging method, which is associated with a decreased ecological validity. To investigate whether mobile fNIRS – an innovative, portable and lightweight neuroimaging method – can overcome the limited ecological validity of fMRI, reproducing existing neuroscientific research results, this study aims to explore whether mobile fNIRS could be used as a valid neuroimaging method for IS research, or more precisely for ecommerce research. Preliminary research findings revealed that fNIRS is capable of partly reproducing pioneering research results. Consequently, fNIRS is found to be a reliable and valid neuroimaging method to increase the ecological validity in IS research in certain situations and circumstances, providing a fruitful new avenue to investigate IS research relevant scenarios.
Original languageEnglish
Title of host publicationICIS 2019 Proceedings
PublisherAIS
ISBN (Print)9780996683197
Publication statusPublished - 2019
Externally publishedYes
EventInternational Conference on Information System (ICIS) - Munich, Germany
Duration: 15 Dec 201918 Dec 2019

Conference

ConferenceInternational Conference on Information System (ICIS)
CountryGermany
CityMunich
Period15/12/1918/12/19

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