In the era of the Fourth Industrial Revolution, one of the key drivers of change is a sharing economy or so called 'uberization'. Uberization is especially rapidly developing in the service sector, in particular - when organizing individual passenger transportation by taxi services. Such taxi services as Uber and Gett, that use technological Internet platforms, allow faster and cheaper than traditional taxi companies to order the taxi. From the other point of view, they have the same disadvantage as the usage of individual transport is often associated with. It is the incomplete load of vehicles, which causes an additional negative impact on the environment as well as on the road network. This article presents a decision support system for taxi dispatch services based on the model of optimal route choice. Optimization is carried out with the help of multifactor analysis of transportation requirements and selection of the optimal route in accordance with given priorities. Such a system will reduce the cost of transportation and negative impact on the environment through the selection of fellow travelers by using a mobile application.