Using Financial Facilitating Services to Leverage Shareholder Value in Channel Contracting Relationships

J.M.E. Pennings, B. Wansink

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings, 2002 Marketing Science Conference, University of Alberta, Edmonton, Canada, June 27-30, 2002
Publication statusPublished - 2002

Cite this

Pennings, J. M. E., & Wansink, B. (2002). Using Financial Facilitating Services to Leverage Shareholder Value in Channel Contracting Relationships. In Proceedings, 2002 Marketing Science Conference, University of Alberta, Edmonton, Canada, June 27-30, 2002