Using farmers’ attitude and social pressures to design voluntary Bluetongue vaccination strategies

J. Sok*, H. Hogeveen, A.R.W. Elbers, A.G.J.M. Oude Lansink

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

38 Citations (Scopus)

Abstract

Understanding the context and drivers of farmers’ decision-making is critical to designing successful voluntary disease control interventions. This study uses a questionnaire based on the Reasoned Action Approach framework to assess the determinants of farmers’ intention to participate in a hypothetical reactive vaccination scheme against Bluetongue. Results suggest that farmers’ attitude and social pressures best explained intention. A mix of policy instruments can be used in a complementary way to motivate voluntary vaccination based on the finding that participation is influenced by both internal and external motivation. Next to informational and incentive-based instruments, social pressures, which stem from different type of perceived norms, can spur farmers' vaccination behaviour and serve as catalysts in voluntary vaccination schemes.

Original languageEnglish
Pages (from-to)114-119
JournalPreventive Veterinary Medicine
Volume133
DOIs
Publication statusPublished - 2016

Keywords

  • Attitude
  • Bluetongue
  • Decision-making
  • Disease control
  • Farmers
  • Policy instruments
  • Social pressures
  • Voluntary vaccination

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