Upstream Marketing Placebo Effects – The Influence of Product Names on Implicit Food Experience

R. Gier, Enrique Strelow, C. Krampe

Research output: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 7 Mar 2020
EventSociety for Consumer Psychology 2020 Annual Conference -
Duration: 5 Mar 20207 Mar 2020

Conference

ConferenceSociety for Consumer Psychology 2020 Annual Conference
Period5/03/207/03/20

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