Upstream Marketing Placebo Effects – The Influence of Product Names on Implicit Food Experience

R. Gier, Enrique Strelow, C. Krampe

Research output: Contribution to conference › Conference paper › Academic

Original language	English
Publication status	Published - 7 Mar 2020
Event	Society for Consumer Psychology 2020 Annual Conference - Duration: 5 Mar 2020 → 7 Mar 2020

Conference/symposium	Society for Consumer Psychology 2020 Annual Conference
Period	5/03/20 → 7/03/20

Cite this

@conference{eef96e2d01b24919be9931c1992a85e9,

title = "Upstream Marketing Placebo Effects – The Influence of Product Names on Implicit Food Experience",

author = "R. Gier and Enrique Strelow and C. Krampe",

year = "2020",

month = mar,

day = "7",

language = "English",

note = "Society for Consumer Psychology 2020 Annual Conference ; Conference date: 05-03-2020 Through 07-03-2020",

}