Understanding the dynamics of politicians' visibility in traditional and social media

Sanne Kruikemeier*, Katjana Gattermann, Rens Vliegenthart

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)


This study examines the extent to which politicians' visibility in traditional news coverage explains individual politicians' visibility on social media, and vice versa. We also explore whether these relationships depend on commonly identified characteristics of individual politicians. We collected data for all elected candidates from the 2012 Dutch national elections covering each 15 days prior to the election day (N = 2250). This includes 2736 newspaper articles and 77,597 mentions on Facebook and Twitter. Our results show that the traditional news agenda and social media agenda impact each other, but that the reciprocal influence is not independent of politician characteristics.

Original languageEnglish
Pages (from-to)215-228
Number of pages14
JournalInformation society
Issue number4
Publication statusPublished - 8 Aug 2018
Externally publishedYes


  • Election campaigns
  • electoral candidates
  • intermedia agenda setting
  • journalism
  • personalization of politics
  • social media
  • traditional media


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