Understanding Heterogeneous Preferences of Cooperative Members

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Abstract

We study the heterogeneity in the preference structure of cooperative members. Using conjoint analysis the utility that members attach to intra-organizational and strategic attributes of their cooperative is elicited. Recognizing that members are not homogenous, a concomitant finitemixture regression model is employed to allow preferences to vary across different member segments. With data from 120 cooperative members, we find that most members demonstrate rather similar preferences for strategic attributes but differ with respect to the intraorganizational attributes of control and management. Members¿ preference structures are affected by business size and attitudes towards risk.
Original languageEnglish
Pages (from-to)90-111
JournalAgribusiness
Volume25
Issue number1
DOIs
Publication statusPublished - 2009

Keywords

  • agricultural cooperatives
  • control rights
  • selection
  • models
  • commitment
  • enterprise
  • choice
  • risk

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