Understanding heterogeneity among elderly consumers in the functional food market: A segmentation study based on perceived carrier appropriateness

L.D.T. van der Zanden; E. van Kleef; R.A. de Wijk; J.C.M. van Trijp

Understanding heterogeneity among elderly consumers in the functional food market: A segmentation study based on perceived carrier appropriateness

L.D.T. van der Zanden, E. van Kleef, R.A. de Wijk, J.C.M. van Trijp

Research output: Contribution to conference › Poster › Professional

Original language	English
Publication status	Published - 2014
Event	EuroSense 2014: A Sense of Life ; 6th European Conference on Sensory and Consumer Research - Duration: 7 Sept 2014 → 10 Sept 2014

Conference

Conference	EuroSense 2014: A Sense of Life ; 6th European Conference on Sensory and Consumer Research
Period	7/09/14 → 10/09/14

Cite this

@conference{563c2f60e74a43fd8016e0cd24975815,

title = "Understanding heterogeneity among elderly consumers in the functional food market: A segmentation study based on perceived carrier appropriateness",

author = "{van der Zanden}, L.D.T. and {van Kleef}, E. and {de Wijk}, R.A. and {van Trijp}, J.C.M.",

year = "2014",

language = "English",

note = "EuroSense 2014: A Sense of Life ; 6th European Conference on Sensory and Consumer Research ; Conference date: 07-09-2014 Through 10-09-2014",

}

Understanding heterogeneity among elderly consumers in the functional food market: A segmentation study based on perceived carrier appropriateness. / van der Zanden, L.D.T.; van Kleef, E.; de Wijk, R.A. et al.
2014. Poster session presented at EuroSense 2014: A Sense of Life ; 6th European Conference on Sensory and Consumer Research.

Research output: Contribution to conference › Poster › Professional

TY - CONF

T1 - Understanding heterogeneity among elderly consumers in the functional food market: A segmentation study based on perceived carrier appropriateness

AU - van der Zanden, L.D.T.

AU - van Kleef, E.

AU - de Wijk, R.A.

AU - van Trijp, J.C.M.

PY - 2014

Y1 - 2014

M3 - Poster

T2 - EuroSense 2014: A Sense of Life ; 6th European Conference on Sensory and Consumer Research

Y2 - 7 September 2014 through 10 September 2014

ER -