Understanding consumers of food products

L.J. Frewer (Editor), J.C.M. van Trijp (Editor)

Research output: Book/ReportBook editingAcademic

38 Citations (Scopus)


In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part 2 examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part 3 covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part 4. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption.
Original languageEnglish
Place of PublicationCambridge (England) en Boca Raton (USA)
PublisherWoodhead Publishing
Number of pages671
ISBN (Print)9781845690090
Publication statusPublished - 2007

Publication series

NameWoodhead publishing in food science, technology and nutrition


  • food preferences
  • consumers
  • food products
  • food industry
  • consumer attitudes
  • food quality
  • marketing
  • health
  • food policy


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