Abstract We present a conceptual framework for policy makers to analyze consumer behavior in times of crisis. The framework provides policy makers and the agricultural industry with a tool to structure the discussion on how to communicate crises to consumers and serves as a basis for concrete marketing policy. The merits of this conceptualization are illustrated in a field study that examines the reactions of German, Dutch, and American consumers to the BSE (Mad Cow Disease) crisis.
|Publication status||Published - 2004|
|Event||American Agricultural Economics Association - 2004 - |
Duration: 1 Aug 2004 → 4 Aug 2004
|Conference||American Agricultural Economics Association - 2004|
|Period||1/08/04 → 4/08/04|