Abstract
Abstract
We present a conceptual framework for policy makers to analyze consumer behavior in times of crisis. The framework provides policy makers and the agricultural industry with a tool to structure the discussion on how to communicate crises to consumers and serves as a basis for concrete marketing policy. The merits of this conceptualization are illustrated in a field study that examines the reactions of German, Dutch, and American consumers to the BSE (Mad Cow Disease) crisis.
Original language | English |
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Publication status | Published - 2004 |
Event | American Agricultural Economics Association - 2004 - Duration: 1 Aug 2004 → 4 Aug 2004 |
Conference/symposium
Conference/symposium | American Agricultural Economics Association - 2004 |
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Period | 1/08/04 → 4/08/04 |