Tukang.com Business Model Re-Design: Smartphone-Based Builder Service Application

Globalization has now entered a new era where the internet sector has become a strategic focus and development priority throughout the world. The business sector has been using the internet and mobile applications as media transactions, including the construction service sector. One company in the field of construction services that utilize internet technology and mobile applications is Tukang.com. Facing increasingly high competition, Tukang.com must further improve its performance comprehensively. Therefore, it is necessary to evaluate and improve the performance so that it becomes a comprehensive measure of performance. This study aims to evaluate and measure the performance of Tukang.com comprehensively. The methods used in this paper were the Business Model Canvas (BMC) and Balanced Scorecard (BSC). The BSC method not only measures performance based on financial perspectives but also measures performance based on non-financial perspectives. Analysis of balanced scorecard Tukang.com produces initiatives from four perspectives namely financial perspective, customer perspective, internal business process perspective and growth, and learning perspective. Furthermore, the weighting of the Eckenrode method was carried out to weigh the strategic objectives that Tukang.com should prioritize for the development of its company. The improved business model of Tukang.com is the result of the three methods that have previously been conducted and have directly affected the nine business elements in the canvas model.