Trust, Perceived Risk, and Attitudes Toward Food Technologies

J.R. Eiser, S. Miles, L.J. Frewer

Research output: Contribution to journalArticleAcademicpeer-review

196 Citations (Scopus)


There is substantial empirical evidence that both trust and risk perceptions influence public acceptance of new technologies. We reanalyzed 3 studies (on food technology) to compare whether (a) both trust and perceived risk are independently and directly associated with acceptance, or (b) the relationship between trust and acceptance is mediated by perceived risk. In support of Interpretation a, the (negative) correlation between trust and perceived risk was reduced when controlling for acceptance, whereas the correlation between trust and acceptance was somewhat reduced when controlling for perceived risk. Controlling for trust had little effect on the correlation between perceived risk and acceptance. These findings suggest that expressions of trust and perceived risk often might be reflections of prior attitudes toward the technology.
Original languageEnglish
Pages (from-to)2423-2433
JournalJournal of Applied Social Psychology
Issue number11
Publication statusPublished - 2002


  • social amplification
  • decision-making
  • perception
  • model

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