| Original language | Dutch |
|---|---|
| Title of host publication | Handboek Internationalisatie |
| Editors | B.A. Bakker, J.F. Laman Trip |
| Publication status | Published - 1993 |
Triad power: consumentengedrag in de Verenigde Staten, EG en Japan.
J.B.E.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic