Transformations and Risk Shifting in Food Marketing Channels

J.K.M. Kuwornu, W.E. Kuiper, J.M.E. Pennings

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationMarketing Science Conference, Rotterdam, 23-06-2004/26-06-2004
Place of PublicationRotterdam, the Netherlands
PublisherRotterdam School of Management
Pages71
Publication statusPublished - 2004

Cite this

Kuwornu, J. K. M., Kuiper, W. E., & Pennings, J. M. E. (2004). Transformations and Risk Shifting in Food Marketing Channels. In Marketing Science Conference, Rotterdam, 23-06-2004/26-06-2004 (pp. 71). Rotterdam School of Management.