TY - BOOK
T1 - Training manual seed business management
AU - MacRobert, John F.
AU - Plataroti, Lavinia
AU - Khatiwada, Ekanath
AU - Thijssen, Marja H.
AU - Gupta, Arnab
AU - Subedi, Abishkar
PY - 2023
Y1 - 2023
N2 - This manual has been developed in the context of the Rice Seed Sector Development Project (RSSD project) in the Ayeyarwady Delta in Myanmar (2017-2020) and the Integrated Seed Sector Development in Myanmar project (ISSD Myanmar) in the Dry Zone in Myanmar (2017-2021 ). Both projects have components focussing on supporting seed business development. This manual aims to support development partners and professionals to train and coach farmer seed producers and seed companies in managing their seed production and marketing efforts as a sustainable business. After introducing adult learning principles and steps in curriculum design, the manual elaborates training sessions according to different building blocks of a seed business model canvas. In separate sections key components of the business management plan are elaborated: (1) a long-term vision supported with virtues and vitals; (2) a medium-term goal supported with marketing, production and financial strategies built on resources; (3) and short-term operational tactics and activities that revolve around time and money. Each section provides key messages, learning objectives, explanations on theoretical concepts and applications through exercises. The RSSD project is coordinated by Welthungerhilfe (WHH) in partnership with Wageningen Centre for Development Innovation (WCDI), Myanmar Rice Federation (MRF), Resilience B.V. and Mukushi Seeds; and supported by the Livelihoods and Food Security Trust Fund (LIFT) in Myanmar. ISSD Myanmar is coordinated by the Wageningen Centre for Development Innovation (WCDI) in partnership with the Ministry of Agriculture, Livestock and Irrigation (MOALI), Welthungerhilfe (WHH) and Resilience B.V.; and supported by the Ministry of Foreign Affairs, The Netherlands.
AB - This manual has been developed in the context of the Rice Seed Sector Development Project (RSSD project) in the Ayeyarwady Delta in Myanmar (2017-2020) and the Integrated Seed Sector Development in Myanmar project (ISSD Myanmar) in the Dry Zone in Myanmar (2017-2021 ). Both projects have components focussing on supporting seed business development. This manual aims to support development partners and professionals to train and coach farmer seed producers and seed companies in managing their seed production and marketing efforts as a sustainable business. After introducing adult learning principles and steps in curriculum design, the manual elaborates training sessions according to different building blocks of a seed business model canvas. In separate sections key components of the business management plan are elaborated: (1) a long-term vision supported with virtues and vitals; (2) a medium-term goal supported with marketing, production and financial strategies built on resources; (3) and short-term operational tactics and activities that revolve around time and money. Each section provides key messages, learning objectives, explanations on theoretical concepts and applications through exercises. The RSSD project is coordinated by Welthungerhilfe (WHH) in partnership with Wageningen Centre for Development Innovation (WCDI), Myanmar Rice Federation (MRF), Resilience B.V. and Mukushi Seeds; and supported by the Livelihoods and Food Security Trust Fund (LIFT) in Myanmar. ISSD Myanmar is coordinated by the Wageningen Centre for Development Innovation (WCDI) in partnership with the Ministry of Agriculture, Livestock and Irrigation (MOALI), Welthungerhilfe (WHH) and Resilience B.V.; and supported by the Ministry of Foreign Affairs, The Netherlands.
UR - https://edepot.wur.nl/641247
U2 - 10.18174/641247
DO - 10.18174/641247
M3 - Report
T3 - Report / Wageningen Centre for Development Innovation
BT - Training manual seed business management
PB - Wageningen Centre for Development Innovation
CY - Wageningen
ER -
