Training manual seed business management

John F. MacRobert, Lavinia Plataroti, Ekanath Khatiwada, Marja H. Thijssen, Arnab Gupta, Abishkar Subedi

Research output: Book/ReportReportProfessional


This manual has been developed in the context of the Rice Seed Sector Development Project (RSSD project) in the Ayeyarwady Delta in Myanmar (2017-2020) and the Integrated Seed Sector Development in Myanmar project (ISSD Myanmar) in the Dry Zone in Myanmar (2017-2021 ). Both projects have components focussing on supporting seed business development. This manual aims to support development partners and professionals to train and coach farmer seed producers and seed companies in managing their seed production and marketing efforts as a sustainable business. After introducing adult learning principles and steps in curriculum design, the manual elaborates training sessions according to different building blocks of a seed business model canvas. In separate sections key components of the business management plan are elaborated: (1) a long-term vision supported with virtues and vitals; (2) a medium-term goal supported with marketing, production and financial strategies built on resources; (3) and short-term operational tactics and activities that revolve around time and money. Each section provides key messages, learning objectives, explanations on theoretical concepts and applications through exercises. The RSSD project is coordinated by Welthungerhilfe (WHH) in partnership with Wageningen Centre for Development Innovation (WCDI), Myanmar Rice Federation (MRF), Resilience B.V. and Mukushi Seeds; and supported by the Livelihoods and Food Security Trust Fund (LIFT) in Myanmar. ISSD Myanmar is coordinated by the Wageningen Centre for Development Innovation (WCDI) in partnership with the Ministry of Agriculture, Livestock and Irrigation (MOALI), Welthungerhilfe (WHH) and Resilience B.V.; and supported by the Ministry of Foreign Affairs, The Netherlands.
Original languageEnglish
Place of PublicationWageningen
PublisherWageningen Centre for Development Innovation
Number of pages72
Publication statusPublished - 2023

Publication series

NameReport / Wageningen Centre for Development Innovation


Dive into the research topics of 'Training manual seed business management'. Together they form a unique fingerprint.

Cite this