Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations

Alemnew Abay; Ahmed Yimam; Arfassa Kiross; Berhanu Urgessa; Biniam Fiqre; Edeo Mude; Elsa Demisse; Habtamu Diriba; Nugus Kassa; Reta Wagari; Shimelis Altaye; Teshome Lakew; Abdo Woyema; Herman Snel; Jo Weeks

doi:10.18174/536881

Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations

Alemnew Abay, Ahmed Yimam (Contributor), Arfassa Kiross (Contributor), Berhanu Urgessa (Contributor), Biniam Fiqre (Contributor), Edeo Mude (Contributor), Elsa Demisse (Contributor), Habtamu Diriba (Contributor), Nugus Kassa (Contributor), Reta Wagari (Contributor), Shimelis Altaye (Contributor), Teshome Lakew (Contributor), Abdo Woyema (Editor), Herman Snel (Editor), Jo Weeks (Editor)

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Research output: Book/Report › Report › Professional

Abstract

This training module aims to support the capacity building processes of professionals involved in the strengthening of SPCs in Ethiopia by zooming in on elements related to market research, demand assessment, and customer relations. Please note that the module on seed marketing for SPCs (promoting your seed products and getting people to buy your products), builds on this module, with its focus on market research (understanding and knowing your specific seed market).

Original language	English
Place of Publication	Wageningen
Publisher	Wageningen Centre for Development Innovation
Number of pages	15
DOIs	https://doi.org/10.18174/536881
Publication status	Published - 2020

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10.18174/536881Licence: CC BY-NC

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Abay, A., Yimam, A., Kiross, A., Urgessa, B., Fiqre, B., Mude, E., Demisse, E., Diriba, H., Kassa, N., Wagari, R., Altaye, S., Lakew, T., Woyema, A. (Ed.), Snel, H. (Ed.), & Weeks, J. (Ed.) (2020). Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations. Wageningen Centre for Development Innovation. https://doi.org/10.18174/536881

Abay, Alemnew ; Yimam, Ahmed ; Kiross, Arfassa ; Urgessa, Berhanu ; Fiqre, Biniam ; Mude, Edeo ; Demisse, Elsa ; Diriba, Habtamu ; Kassa, Nugus ; Wagari, Reta ; Altaye, Shimelis ; Lakew, Teshome ; Woyema, Abdo (Editor) ; Snel, Herman (Editor) ; Weeks, Jo (Editor). / Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations. Wageningen : Wageningen Centre for Development Innovation, 2020. 15 p.

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title = "Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations",

abstract = "This training module aims to support the capacity building processes of professionals involved in the strengthening of SPCs in Ethiopia by zooming in on elements related to market research, demand assessment, and customer relations. Please note that the module on seed marketing for SPCs (promoting your seed products and getting people to buy your products), builds on this module, with its focus on market research (understanding and knowing your specific seed market). ",

author = "Alemnew Abay and Ahmed Yimam and Arfassa Kiross and Berhanu Urgessa and Biniam Fiqre and Edeo Mude and Elsa Demisse and Habtamu Diriba and Nugus Kassa and Reta Wagari and Shimelis Altaye and Teshome Lakew",

editor = "Abdo Woyema and Herman Snel and Jo Weeks",

note = "Title in colofon: Local seed business management, Module: Market research and customer relations Commissioned by the programme on Integrated Seed Sector Development in Ethiopia (ISSD Ethiopia). Wageningen Centre for Development Innovation, Wageningen University & Research",

year = "2020",

doi = "10.18174/536881",

language = "English",

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Abay, A, Yimam, A, Kiross, A, Urgessa, B, Fiqre, B, Mude, E, Demisse, E, Diriba, H, Kassa, N, Wagari, R, Altaye, S, Lakew, T, Woyema, A (ed.), Snel, H (ed.) & Weeks, J (ed.) 2020, Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations. Wageningen Centre for Development Innovation, Wageningen. https://doi.org/10.18174/536881

Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations. / Abay, Alemnew; Yimam, Ahmed (Contributor); Kiross, Arfassa (Contributor); Urgessa, Berhanu (Contributor); Fiqre, Biniam (Contributor); Mude, Edeo (Contributor); Demisse, Elsa (Contributor); Diriba, Habtamu (Contributor); Kassa, Nugus (Contributor); Wagari, Reta (Contributor); Altaye, Shimelis (Contributor); Lakew, Teshome (Contributor); Woyema, Abdo (Editor); Snel, Herman (Editor); Weeks, Jo (Editor).

Wageningen : Wageningen Centre for Development Innovation, 2020. 15 p.

Research output: Book/Report › Report › Professional

TY - BOOK

T1 - Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations

AU - Abay, Alemnew

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A2 - Kiross, Arfassa

A2 - Urgessa, Berhanu

A2 - Fiqre, Biniam

A2 - Mude, Edeo

A2 - Demisse, Elsa

A2 - Diriba, Habtamu

A2 - Kassa, Nugus

A2 - Wagari, Reta

A2 - Altaye, Shimelis

A2 - Lakew, Teshome

A2 - Woyema, Abdo

A2 - Snel, Herman

A2 - Weeks, Jo

N1 - Title in colofon: Local seed business management, Module: Market research and customer relations Commissioned by the programme on Integrated Seed Sector Development in Ethiopia (ISSD Ethiopia). Wageningen Centre for Development Innovation, Wageningen University & Research

PY - 2020

Y1 - 2020

N2 - This training module aims to support the capacity building processes of professionals involved in the strengthening of SPCs in Ethiopia by zooming in on elements related to market research, demand assessment, and customer relations. Please note that the module on seed marketing for SPCs (promoting your seed products and getting people to buy your products), builds on this module, with its focus on market research (understanding and knowing your specific seed market).

AB - This training module aims to support the capacity building processes of professionals involved in the strengthening of SPCs in Ethiopia by zooming in on elements related to market research, demand assessment, and customer relations. Please note that the module on seed marketing for SPCs (promoting your seed products and getting people to buy your products), builds on this module, with its focus on market research (understanding and knowing your specific seed market).

UR - https://edepot.wur.nl/536881

U2 - 10.18174/536881

DO - 10.18174/536881

M3 - Report

BT - Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations

PB - Wageningen Centre for Development Innovation

CY - Wageningen

ER -

Training manual on Seed Producer Cooperatives (SPCs) module: market research and customer relations

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