Towards understanding different bases for store image: Fuzzy clusterwise regression and Partial Least Squares applied to consumer attitudes for outlets selling meat.

J.E.B.M. Steenkamp, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationAdvanced research in marketing, H. Mühlbacher, C. Jochum (eds.). Proc. 19th Ann. Conf. Eur. Marketing Acad. Vol. I, Innsbrück
Pages247-266
Publication statusPublished - 1990

Cite this