Until now the main instrument to counteract the loss of biodiversity and landscape quality in the European countryside has been Agri-Environment Schemes (AES), which offer short term payments for performing prescribed environmental management behaviours. In our opinion this approach is, in its current set-up, not a sustainable way of enhancing biodiversity and landscape quality. Here we will argue that conservation in agricultural areas is also a social challenge. To change farmers’ behaviours towards more sustainable conservation of farmland biodiversity, instruments should aim to influence individual farmer's motivation and behaviour. We should aim to place farmland biodiversity ‘in the hands and minds of farmers’.
- agri-environment schemes
- planned behavior
- farming styles
- personal norms
de Snoo, G. R., Herzon, I., Staats, H., Burton, R. J. F., Schindler, S., van Dijk, J., Lokhorst, A. M., Bullock, J. M., Lobley, M., Wrbka, T., Schwarz, G., & Musters, C. J. M. (2013). Towards Effective Nature Conservation on Farmland: Making Farmers Matter. Conservation Letters, 6(1), 66-72. https://doi.org/10.1111/j.1755-263X.2012.00296.x