@inbook{114b5d02fa6146dfb7519525b08af92c,
title = "To think or not to think: The effect of cognitive deliberation level on social norm influence",
author = "V. Melnyk and {van Herpen}, E. and A.R.H. Fischer and {van Trijp}, J.C.M.",
year = "2010",
language = "English",
pages = "67--67",
booktitle = "Proceedings of the Marketing Science Conference, K{\"o}ln, Germany, 16 - 19 June, 2010",
note = "Proceedings of the Marketing Science Conference, K{\"o}ln, Germany ; Conference date: 16-06-2010 Through 19-06-2010",
}