To Spend or Not To Spend? The Effect of Budget Constraints on Estimation Processes and Spending Behavior

J.M.E. Pennings, K. van Ittersum, B. Wansink

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)328-329
JournalAdvances in Consumer Research
Volume32
Issue number1
Publication statusPublished - 2005

Keywords

  • price knowledge
  • shoppers
  • store

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