“This Post Is Sponsored”: Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

Sophie C. Boerman*, Lotte M. Willemsen, Eva P. van der Aa

*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

326 Citations (Scopus)

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Social Sciences

Psychology

Economics, Econometrics and Finance