The study assess the competitiveness of the fruit and vegetable sector and suggests specific recommendations for further development. It also provides insights in market, trade and investment opportunities. A focus is applied to a limited number of crop specific case studies. In Uganda the production of fruit and vegetable is gaining importance. Despite agricultural practices being weak, farmers in Uganda can make a reasonable profit margin from their farm plots. In addition, key performances indicators of Uganda compared with Kenya show that most products for the domestic and regional markets are very competitive in terms of quality, price and yield.