The Value of Agile Methods in Designing for Behavioural Change: A Case Study

Dirk Ploos van Amstel, Martine Heemskerk, Reint Jan Renes, Sander Hermsen*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)


Past research on designing for behavioural change mostly concerned linear design processes, whereas in practice, Agile design methods are increasingly popular. This paper evaluates the possibilities and limitations of using Agile design methods in theory-driven design for behavioural change. We performed a design case study, consisting of a student design team working on improving waiting experiences at Schiphol Airport security and check-in. Our study showed that Agile design methods are usable when designing for behavioural change. Moreover, the Behavioural Lenses toolkit used in the design process is beneficial in facilitating theory-driven Agile design. The combination of an Agile design process and tools to evidentially inform the design enabled the design team to formulate viable and interesting concepts for improving waiting-line experiences. However, limitations also occurred: a mismatch between the rate at which the Scream method proceeded and the time and momentum needed to conduct in-depth research.

Original languageEnglish
Pages (from-to)S681-S690
JournalThe Design Journal
Issue numbersup1
Publication statusPublished - 6 Sep 2017


  • Agile design
  • behavioural change
  • theory-driven design
  • waiting line behaviour

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