The Sustainability Behavior of Dutch Supermarkets: The Roles of Market Orientation, Perceived External Prestige and Social Identification

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - 2012
    EventGlobal Marketing Conference 2012 - Seoul, Korea, Republic of
    Duration: 19 Jul 201221 Jul 2012

    Conference

    ConferenceGlobal Marketing Conference 2012
    CountryKorea, Republic of
    CitySeoul
    Period19/07/1221/07/12

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