The Subjective Value of Popularity: a Neural Account of Socially Informed Functional Value and Social Value

P.G. Goedegebure, I.O.J.M. Tijssen, Nynke van der Laan, J.C.M. van Trijp

Research output: Contribution to journalArticleProfessional

Abstract

The current study examines how popularity affects behaviour through inferences and neural correlates of functional value, social value, and reward value. In a fMRI and behavioural study this research demonstrates that a single popularity cue evokes different types of value, that influence behaviour dependent upon consumers’ focus.

Original languageEnglish
Pages (from-to)565-565
JournalAdvances in Consumer Research
Volume46
Publication statusPublished - 2018

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