The spread of innovation is often understood in the context of farmers’ adoption and dis-adoption. In this paper we try to understand the spread of innovation at levels higher than that of the farmer, i.e. at the level of policy, academia and research. The system of rice intensification (SRI) (heavily contested among rice scientists) is used as a casestudy for this research. This paper seeks to examine the process of SRI in Andhra Pradesh, India. The data collection methods used consisted of interviews, discussions and a secondary literature review. Data were then analysed through life history analysis and content analysis. This paper suggests that the formation of a heterogeneous ‘support network’ which transcends the conventional agricultural networks played a crucial role in the spreading of SRI. Amongst others, this network seems to have strategically mobilised the mass media to represent SRI in a positive manner.
|Publication status||Published - 2014|
|Event||Innovations in extension and advisory services, Nairobi - |
Duration: 15 Nov 2011 → 18 Nov 2011
|Conference||Innovations in extension and advisory services, Nairobi|
|Period||15/11/11 → 18/11/11|