The Roles of Brand Trust and Brand Equity in Organic Buying Behavior: Nationally Certified Labels Food Retail Brands

M.J. Reinders, J. Bartels, K. Hoogendam

Research output: Contribution to conference › Conference paper › Academic

Original language	English
Publication status	Published - 2012
Event	Global Marketing Conference 2012 - Seoul, South Korea Duration: 19 Jul 2012 → 21 Jul 2012

Conference/symposium	Global Marketing Conference 2012
Country/Territory	South Korea
City	Seoul
Period	19/07/12 → 21/07/12

Cite this

@conference{8189f14ac75c4624ba748f43056e2180,

title = "The Roles of Brand Trust and Brand Equity in Organic Buying Behavior: Nationally Certified Labels Food Retail Brands",

author = "M.J. Reinders and J. Bartels and K. Hoogendam",

year = "2012",

language = "English",

note = "Global Marketing Conference 2012 ; Conference date: 19-07-2012 Through 21-07-2012",

}