The role of trust in the transition from traditional to electronic B2B relationships in agri-food chains

M. Canavari, M. Fritz, G.J. Hofstede, A. Matopoulos, M. Vlachopoulou

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)

Abstract

E-business adoption rates in the agri-food sector are rather low, despite the fact that technical barriers have been mostly overcome during the last years and a large number of sophisticated offers are available. However, concerns about trust seem to impede the development of electronic relationships in the agri-food chains as trust is of particular importance in any exchange of agri-food products along the value chain. Drawing on existing research, characteristics and dimensions of trust are initially identified both in traditional and in electronic B2B relationships and a typology of trust is proposed. The aim of the paper is to provide an overview of the implementation and use of trust elements that e-commerce offers dedicated to agri-food sector. This assessment will show the current situation and discuss gaps for further improvement with the objective to facilitate the uptake of e-commerce in agri-food chains
Original languageEnglish
Pages (from-to)321-327
JournalComputers and Electronics in Agriculture
Volume70
Issue number2
DOIs
Publication statusPublished - 2010

Keywords

  • e-business
  • supply chains
  • commerce
  • system

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