The role of optimum stimulation level in exploratory consumer behavior.

J.E.B.M. Steenkamp, H. Baumgartner

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	434-448
Journal	Journal of Consumer Research
Volume	19
Publication status	Published - 1992

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{e6508c95a3434e159a7eb3a99a7511f3,

title = "The role of optimum stimulation level in exploratory consumer behavior.",

author = "J.E.B.M. Steenkamp and H. Baumgartner",

year = "1992",

language = "English",

volume = "19",

pages = "434--448",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago Press",

}