The role of managers or owners of SMEs in driving the digitalization process in the agri-food sector

Ivan Bedetti, M.C. Annosi, G. Bucci, D. Bentivoglio, W.A. Dolfsma, Adele Finco

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

The adoption of digital technology was studied in terms of factors influencing the firm, either externally, such as competitive pressure and network influence, or internally, such as technological competences and human capital. A similar approach was applied to small and medium-sized enterprises in the agri-food sector, and among the factors considered to influence the firm in the adoption process, there was evidence of top management’s support. Extant literature investigating top managers’ intention to adopt digital technologies has been focusing on variables such as education, age, gender, etc. The strong belief of the High Technology Integration (HTI) firms’ managers in technology as a mean to innovate and improve their business is the first feature that could explain the difference between the HTI and Low Technology Integration enterprises. The managers of HTI enterprises usually vaunt higher exposure to important information about digital technology.
Original languageEnglish
Title of host publicationHow is Digitalization Affecting Agri-food?
Subtitle of host publicationNew Business Models, Strategies and Organizational Form
EditorsMaria Carmela Annosi, Federica Brunetta
PublisherRoutledge
Pages37-48
ISBN (Electronic)9780429203701
DOIs
Publication statusPublished - 2020

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