The role of health-related claims and symbols in consumer behaviour: The CLYMBOL project

Sophie Hieke, Tamara Cascanette, Igor Pravst, Asha Kaur, Hans Van Trijp, Wim Verbeke, Klaus G. Grunert

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)

Abstract

Health claims and symbols are a convenient tool when it comes to the marketing of foods and they should, in theory, support consumers in making informed food choices, ideally in choosing healthier food products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL ("The Role of health-related CLaims and sYMBOLs in consumer behaviour") is an EU-funded project aiming to study how health claims and symbols influence consumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have been conducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results of the studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer and patient organisations.

Original languageEnglish
Pages (from-to)26-29
JournalAgro Food Industry Hi-Tech
Volume27
Issue number3
Publication statusPublished - 2016

Keywords

  • Consumer behaviour
  • Food choice
  • Food labelling
  • Health claims
  • Health symbols
  • Nutrition claims

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