Abstract The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.
|Publication status||Published - 2004|
|Event||American Agricultural Economics Association - 2004, Annual Meeting - |
Duration: 1 Aug 2004 → 4 Aug 2004
|Conference||American Agricultural Economics Association - 2004, Annual Meeting|
|Period||1/08/04 → 4/08/04|
Verhees, F. J. H. M., Meulenberg, M. T. G., & Pennings, J. M. E. (2004). The Role of Current Customers for Radical Product Innovation in Small-Firms. Paper presented at American Agricultural Economics Association - 2004, Annual Meeting, .