The Role of Current Customers for Radical Product Innovation in Small-Firms

F.J.H.M. Verhees; M.T.G. Meulenberg; J.M.E. Pennings

The Role of Current Customers for Radical Product Innovation in Small-Firms

F.J.H.M. Verhees, M.T.G. Meulenberg, J.M.E. Pennings

Marketing and Consumer Behaviour

Research output: Contribution to conference › Conference paper › Academic › peer-review

Abstract

Abstract The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.

Original language	English
Publication status	Published - 2004
Event	American Agricultural Economics Association - 2004, Annual Meeting - Duration: 1 Aug 2004 → 4 Aug 2004

Conference

Conference	American Agricultural Economics Association - 2004, Annual Meeting
Period	1/08/04 → 4/08/04

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

http://ageconsearch.umn.edu/bitstream/20088/1/sp04ve03.pdf

Cite this

@conference{84dd036a8e4a4e8c9fd7a8ab993e4581,

title = "The Role of Current Customers for Radical Product Innovation in Small-Firms",

abstract = "Abstract The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.",

author = "F.J.H.M. Verhees and M.T.G. Meulenberg and J.M.E. Pennings",

year = "2004",

language = "English",

note = "American Agricultural Economics Association - 2004, Annual Meeting ; Conference date: 01-08-2004 Through 04-08-2004",

}

TY - CONF

T1 - The Role of Current Customers for Radical Product Innovation in Small-Firms

AU - Verhees, F.J.H.M.

AU - Meulenberg, M.T.G.

AU - Pennings, J.M.E.

PY - 2004

Y1 - 2004

N2 - Abstract The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.

AB - Abstract The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.

M3 - Conference paper

T2 - American Agricultural Economics Association - 2004, Annual Meeting

Y2 - 1 August 2004 through 4 August 2004

ER -

The Role of Current Customers for Radical Product Innovation in Small-Firms

Abstract

Conference

UN SDGs

Access to Document

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Cite this