The Role of Current Customers for Radical Product Innovation in Small-Firms

F.J.H.M. Verhees, M.T.G. Meulenberg, J.M.E. Pennings

Research output: Contribution to conferenceConference paper

Abstract

Abstract The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.
Original languageEnglish
Publication statusPublished - 2004
EventAmerican Agricultural Economics Association - 2004, Annual Meeting -
Duration: 1 Aug 20044 Aug 2004

Conference

ConferenceAmerican Agricultural Economics Association - 2004, Annual Meeting
Period1/08/044/08/04

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  • Cite this

    Verhees, F. J. H. M., Meulenberg, M. T. G., & Pennings, J. M. E. (2004). The Role of Current Customers for Radical Product Innovation in Small-Firms. Paper presented at American Agricultural Economics Association - 2004, Annual Meeting, .