The Role of Consumers'Need for Uniqueness in the Innovation Adoption Process

M.J. Reinders, R.T. Frambach, M.H.P. Kleijnen

    Research output: Chapter in Book/Report/Conference proceedingConference paperAcademicpeer-review

    Original languageEnglish
    Title of host publication2008 AMA Winter Educators Conference. Marketing Theory and Applications
    PublisherAmerican Marketing Association
    Publication statusPublished - 2008
    EventAMA Winter Educators Conference -
    Duration: 15 Feb 200818 Feb 2008


    ConferenceAMA Winter Educators Conference

    Cite this