Original language | English |
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Title of host publication | 2008 AMA Winter Educators Conference. Marketing Theory and Applications |
Publisher | American Marketing Association |
Pages | 322-323 |
Publication status | Published - 2008 |
Event | AMA Winter Educators Conference - Duration: 15 Feb 2008 → 18 Feb 2008 |
Conference/symposium
Conference/symposium | AMA Winter Educators Conference |
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Period | 15/02/08 → 18/02/08 |