The role of communication in improving udder health

J. Jansen, T.G.J.M. Lam

Research output: Contribution to journalArticleAcademicpeer-review

48 Citations (Scopus)

Abstract

This article gives insight into farmers' behavior and mindset toward mastitis management and into the way these can be affected by communication strategies. Elements of farmer mindset are important determining factors in executing mastitis control, including perceived severity and perceived efficacy of mastitis management measures. Veterinary practitioners can be important intermediaries in communication about udder health, provided that they are aware of their role as proactive advisor and apply the accompanying communication skills. Prevention of complex diseases such as mastitis requires customized communication strategies as well as an integrated approach between various stakeholders and different scientific disciplines.
Original languageEnglish
Pages (from-to)363-379
JournalVeterinary Clinics of North America-Food Animal Practice
Volume28
Issue number2
DOIs
Publication statusPublished - 2012

Keywords

  • somatic-cell count
  • dutch dairy farmers
  • management-practices
  • planned behavior
  • clinical mastitis
  • united-states
  • belief model
  • herds
  • knowledge
  • attitudes

Fingerprint Dive into the research topics of 'The role of communication in improving udder health'. Together they form a unique fingerprint.

  • Cite this