The role of brand equity and store image in the consumption of store and nationalk brands: The case of green branding

M.J. Reinders, J. Bartels

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2016
Event2016 Global Marketing Conference - , Hong Kong
Duration: 21 Jul 201624 Jul 2016


Conference2016 Global Marketing Conference
Country/TerritoryHong Kong

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