|Title of host publication||Contemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto, Canada (1987) D16-D28|
|Publication status||Published - 1987|
The relationship between physical attributes and sensory preference using the equiratio model.
P.A.M. Oude Ophuis, J.E.B.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic