The relationship between physical attributes and sensory preference using the equiratio model.

P.A.M. Oude Ophuis, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationContemporary research in marketing, P. Leeflang and M. Rice (eds.). Proc. 16th Ann. Conf. European Marketing Academy, Toronto, Canada (1987) D16-D28
Publication statusPublished - 1987

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