The Relation between Firms' Strategic Orientation and Capabilities: What Do Their Strategic Marketing Plans Tell Us?

P.T.M. Ingenbleek, R.T. Frambach, Th.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationA focused issue on the marketing process in organizational competence
EditorsR, Sanchez, J. Freiling
Place of PublicationOxford
Pages99-119
Number of pages282
Publication statusPublished - 2005

Publication series

NameResearch in competence-based management
PublisherElsevier
Number1

Cite this

Ingenbleek, P. T. M., Frambach, R. T., & Verhallen, T. M. M. (2005). The Relation between Firms' Strategic Orientation and Capabilities: What Do Their Strategic Marketing Plans Tell Us? In R. Sanchez, & J. Freiling (Eds.), A focused issue on the marketing process in organizational competence (pp. 99-119). (Research in competence-based management; No. 1)..