The Relation between Firms' Strategic Orientation and Capabilities: What Do Their Strategic Marketing Plans Tell Us?

P.T.M. Ingenbleek, R.T. Frambach, Th.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationA focused issue on the marketing process in organizational competence
EditorsR, Sanchez, J. Freiling
Place of PublicationOxford
Number of pages282
Publication statusPublished - 2005

Publication series

NameResearch in competence-based management

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